One little, two little, ten million monsters! How does Lady Gaga do it? She now has more than 10 million Twitter followers. The mega-star is outshining all others on social media, having now hit 10 million fans on Facebook and one billion views on YouTube. I guess a star is born this way.
Can you spare a Tweet? Ben & Jerry’s is advocating using your “spare Twitter characters” to support free trade. It’s an interesting twist and really won’t cost you a dime.
I really like this article about avoiding voicemail. And here I was on my high horse, telling people not to do direct mail. But this guy has me beaten … don’t even try the old telephone tether. I have to agree. After paper mail, voice mail is about the last thing I check. It’s inefficient and pretty much can’t be archived. Yup, voicemail is definitely in the same category as Yellow Pages and fax machines. Dump it.
Seems while you were building your farm on Farmville, someone else was building a secret profile of you. Are you really shocked? Facebook is the great American database. It’s a goldmine for marketers both good and not so good. Not surprising at all, really.
As a new Nissan Leaf owner, I find the story of the EV1 fascinating. GM made the electric car in the late 1990s and leased it to users in a few Western states. While customer reaction to the EV1 was positive, GM believed that electric cars occupied an unprofitable niche of the automobile market as they were only able to lease 800 units in face of production costs of $1 billion over four years. So, you know what they did? They repossessed the cars and crushed them. That’s right, scrap heap. Ouch. As a result, enthusiastic environmentalists went over to Toyota. Ouch again.